According to the World Health Organization, between 2009 and 2030, almost 23.6 million people will die from cardiovascular disease, mainly from heart disease and stroke, making heart health products a key food and drink development area.

Euromonitor International’s report, “Cardiovascular Health: A Key Area of Functional Food and Drinks Development,” examines the sales prospects of fortified/functional heart healthy products and their role in preventative approaches to heart health.

Euromonitor’s global briefing offers an insight into the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the well-being market—be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.